- Keep your message generic. Opt for “Happy Holidays” card rather than “Merry Christmas” unless you are absolutely positive that the recipient celebrates a particular holiday or is of a specific religious affiliation.
- Keep it tasteful, sincere and professional. A humorous holiday card may be misunderstood or quite possibly insult the recipient.
- Spend a little extra for a high quality holiday greeting. This gesture lets your clients know they are worth the extra expense. Helpful tip: Buy cards after the holidays for the following year.
- Write a personal message. It’s too impersonal to send a card without including a handwritten sentiment.
- Do not enclose a business card. There is an ongoing debate on this topic but I am in the camp that says to hand write your name, personal message and the name of your company. Including a card is not inappropriate but my preference for the holiday season is “handwritten”.
- Do not use computer generated mailing labels. Hand write the address, using the correct honorific. Mail the greeting card to the client’s office rather than to a home address.
- Send out your holiday greeting cards the day after Thanksgiving. This will allow you to get a jump on the holiday rush and concentrate on other holiday rituals. Earlier is always better than later.
I buy my yearly business and personal holiday cards at Invitations, Etc. Pam Haney is the owner and she has everything my holiday heart desires – not to mention great gift ideas for the rest of the year. Take a look at: www.inviteetc.com
Wishing you a happy holiday,