Modern Manners & Etiquette Expert

I help executives

Modern Manners & Etiquette Expert

I help executives

  • 2025 Holiday Tipping Guide & Etiquette Advice: Who To Tip & How Much
    How can it possibly be time for the holidays already? The turkey isn’t even in the oven, and Thanksgiving will…
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  • el Día de los Muertos in My Home State 
    The Day of the Dead (el Día de los Muertos) is a Mexican holiday celebrated each year from October 31-November…
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  • What Makes Halloween Magical and Memorable 
    It’s almost Halloween, and soon the neighborhood kids will be knocking on your door for a sweet treat. You have…
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  • Fall Gathering Ideas for the Gracious Host
    Fall is my all-time favorite season, and I can’t help but add a little pumpkin spice to my life. Even…
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  • Fall Travel Checklist
    Fall is a tremendously busy season, and having a checklist helps me pack smart. These are things that I pack…
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  • Cowboy Hat Etiquette: Traditions, Rules, and Modern Style
    Cowboy hats are a fashion statement, and knowing how to wear them properly is an important social gesture. While cowboy…
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Ask the Etiquette Expert

  • How to Politely Decline a Donation Request

    How to Politely Decline a Donation Request

    Dear Diane, I own a small business, and it seems that lately I have been inundated with requests from clients to donate to their…

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  • shared office space etiquette

    How to Deal with a Negative Coworker

    Dear Diane,I share an office with someone who is stuck in a negative rut. She is unhappy in her personal life and burned out…

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  • Mother's Day Etiquette Q & A

    Mother’s Day Gift Ideas on a Budget

    Dear Diane,This is my first Mother’s Day as a new mom, giving me even more appreciation for the sacrifices my mother made to raise…

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  • job interview etiquette

    Preparing for a Business Internship

    Dear Diane, I’m enthusiastically preparing for my first summer internship and could use your guidance. I’m on a college budget but need to look…

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Diane Gottsman

Diane Gottsman is a national etiquette expert and modern manners professional, sought out industry leader, television personality, accomplished speaker, Huffington Post blogger, author, and the owner of The Protocol School of Texas, a company specializing in executive leadership and etiquette training.

Diane is routinely quoted in national and international media including The New York Times, The BBC, CNN, Bloomberg Business Week, Kiplinger, Huffington Post Canada, U.S. News and World Report, and Forbes. She is the resident etiquette expert for two popular morning talk shows, SA Living and Good Day Austin. She has been seen on The TODAY Show, HLN Headline News, WGN Chicago, and CBS Sunday Morning.

Her clients range from university students to Fortune 500 companies and her workshops cover topics ranging from tattoos in the workplace to technology at the dinner table and the proper use of social media.