Corporate Gift-Giving Etiquette

Most of us can recall receiving an especially thoughtful gift from a client or vendor. When we opened the present, we were impressed with the thought and care they took in hand picking the special gift. It was beautifully packaged and included a handwritten card.

When it comes to giving business gifts, there are many potential perks and an equal amount of potential conflicts. From being familiar with the gift-giving policy of your client’s organization to selecting an appropriate gift, here are eight gift-giving etiquette tips for professionals.

Keep your client’s interests in mind

As you engage in conversation, spend some time listening for cues that may indicate their favorite pastime, restaurant or sports team. Keep the discussion going and take mental notes about their preferences. Not only will you get to know them better, but you will also be able to give them something they will appreciate. If you’re purchasing something for a special occasion, it is also perfectly acceptable to contact their assistant and ask for advice or suggestions.

Give a gift of moderate value

Avoid offering something over the top that will potentially make your client feel awkward or uncomfortable. Grand gestures and elaborate surprises can send the wrong message and may conflict with their company’s code of conduct. On the other hand, giving a gift that is too inexpensive will come across as cheap. Inquiring about your client’s corporate gift-giving policy will help with peace of mind (ask for guidance regarding the limit for the value of a gift).

Offer something that will last

Aim for a quality item that will make life a little lighter or easier. For example, if you notice your client is never without a Moleskin notebook, consider a handmade leather cover with an extra pocket. They can swap in a fresh notebook regularly and have a designated place for their favorite pen. Plus, the well-made cover will look better with age.

Keep logo placement discreet

Your company name should be a subtle touch rather than upfront and prominent. While people will enjoy using something you give them, they are not prone to be a walking advertisement solely for your company. If ordering online or from a promotional company, check the logo size and request a sample if possible.

Give a gift you would want to receive

Step away from the obvious coffee mugs, pens, cookies and glass plaques. We all know where those eventually end up! Instead of a thin, too-small travel blanket, opt for a beautiful pashmina. While hand sanitizer and chapstick are cheap and easy to order in droves, they are looked upon as more of a giveaway, rather than a gift.

Steer clear of a gag gift

What may seem humorous to you may quite possibly offend a client with a different funnybone. Remember you are business colleagues, not childhood friends. Save the inside jokes for family and close friends; gift your client something that reflects positively on your professional relationship.

Present it with flair

Gift wrapping is an equal part of the experience and shows you paid attention to the details from beginning to end. Even if your gift is in the form of a gift certificate, make it special by enclosing a gift card and putting it in a pretty box or bag.

Think twice before giving alcohol

Not everyone enjoys a case of wine or a particular type of liquor. Again, know a bit about your client before sending an expensive bottle of wine to someone who does not drink.

You may also enjoy Social Etiquette: An Update on Everyday Manners. For more of Diane’s etiquette tips, “like” The Protocol School of Texas on Facebook, and follow Diane on Pinterest, Instagram and Twitter. Buy her new book, Modern Etiquette for a Better Life.