7 Non-Traditional Networking Opportunities

At the very mention of the word “networking,” images of sticky-backed nametags, uncomfortable handshakes, fumbled business card exchanges and awkward conversation immediately comes to mind. What if a more accurate picture could include casual block parties, birthday festivities, cycling outings, and wedding celebrations?

There is no denying that networking is an important business tool and vital to professional success, but the true nature often gets lost in the process.

A more clear definition involves making authentic connections. The real goal of networking isn’t scoring the next sale or landing the next big client; it’s expanding your circle of contacts, forming genuine relationships and getting to know others.

The process sets the stage for potential business success, even when you aren’t actively trying. People surround themselves with people they trust, and, when you have the opportunity to meet other like-minded people, it offers the potential for a long-standing connection. You never know who you will meet at the next social gathering.

These encounters happen most naturally in unexpected places, far outside traditional business settings.

For example, it’s not appropriate or polite to hand out business cards at social events. If you show genuine interest in the other person and make a connection, they will remember who you are and what you do, and it could lead to a business opportunity down the road. 

Go into an event with the mindset of meeting new people, not only talking to the handful of people you already know. Smile, introduce yourself, and ask thoughtful questions.

Here are a few situations in everyday life where you will have the occasion to meet new people and broaden your circle of friends.

Social Gatherings

From birthday parties to bat mitzvahs, public events are great places to meet new people. Casual acquaintances (and close friends) can be a great source of referrals and recommendations. Next time your coworker invites you to her game night, accept the invitation.

Your Neighborhood Homeowners Association

If your community has one, it’s a great way to get involved with decisions regarding one of your biggest investments, your home, while meeting new people from different backgrounds who live nearby. When you sit on the board, you will have the opportunity to highlight your common sense and strong business abilities. When someone needs an accountant, attorney, insurance agent or speaker, you will be the first one they think to call.

Non Profit or Civic Organizations

Volunteering with a local service group or a non-profit is another opportunity to broaden your circle. Consider your interests and expertise and find a good fit. Many non-profits have oversight committees or boards that would welcome your particular influence, work ethic, fundraising ability or business expertise. 

Continuing Education

Whether in person or online, you will be part of a group of people who are interested in learning and growing. Many school districts offer community education classes which are affordable and cover a wide range of subjects. Also, consider your Alma Maters alumni association from your university. It could be a fun way to build on a common background and stay in touch with others from your school.

The Gym

Another reason to exercise regularly: you’ll meet other people who are focused on health, fitness, and strength. When you stick to a schedule, or take a regular class, your paths will regularly cross. In addition to traditional gyms, you may like a yoga studio, boot camp, running, hiking, tennis or cycling class. Spend some time researching and find something you like. Give it a try. 

Your Office

It’s easy to get into the habit of hanging out with the same circle of work friends. Make it a point to branch out and get to know peers who are not part of your regular group. You will learn more about your company and make new connections which could prove to be valuable. Also, take advantage of professional development opportunities: conferences, trade shows, or additional training. You will be exposed to a wider net of new contacts.

Your Own Personal Event

Host a simple gathering or organize a happy hour. Recruit friends (and friends of friends) to do a 5k together or take a hike. Find a wine tasting class (many wine retailers offer these) and invite others to join you. Focus on having fun and learning new things. Expand your invitation list to include casual acquaintances you would like to get to know better. At the least, you will build goodwill and you will probably learn of a few more business opportunities along the way. 

You may also like 9 Networking Tips to Communicate with Confidence. For more of Diane’s etiquette tips, read her posts on Inc., subscribe to her articles on Huff Post, “like” The Protocol School of Texas on Facebook, and follow her on Pinterest, Instagram, and Twitter. Buy her new book, Modern Etiquette for a Better Life.